Purpose University

Meet The Coaches

Two distinct coaching paths.
One shared commitment to helping you move forward with purpose.

Tony Allen

Co-Founder | Leadership &Personal Development Coach

“Equipping men to lead effectively with conviction, clarity, and consistency.”

• Meet Tony

LaToya Allen

Co-Founder | Intentional Living Coach

“Encouraging you to live on purpose and with intention.”

• Meet LaToya

Tony Allen

Leadership & Personal Development Coach

"Equipping men to lead effectively with conviction, clarity, and consistency."

Tony Allen is a retired United States Marine Corps Captain, engineer, leadership coach, husband, and proud father of three adult children. After 24 years of service in the Marine Corps, Tony continues his commitment to developing people through leadership, accountability, and purposeful action.Throughout his military and professional career, Tony has led teams, managed complex technical operations, and helped individuals navigate periods of challenge, growth, and transition. He holds a Master of Science in Electrical Engineering from the Naval Postgraduate School and currently works in aerospace engineering.As co-founder of Purpose University alongside his wife, Tony helps men gain clarity, strengthen their character, develop discipline, and take greater ownership of their lives. His coaching draws from more than two decades of leadership and service, as well as his experiences in marriage, fatherhood, engineering, and life.Tony is a certified Trauma-Informed and Emotional Intelligence Life Coach and a member of the Association for Coaching. His approach combines structured guidance, practical tools, honest conversations, and meaningful accountability. He also supports veterans and transitioning service members as they redefine their identity, communicate their value, and build fulfilling lives beyond military service.Tony believes purpose is not simply something a person discovers—it is something demonstrated through decisions, relationships, habits, leadership, and daily actions.

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Intentional Living Coach

“Encouraging you to live on purpose and with intention.”

LaToya Allen is a wife, mother, Marine veteran, author, entrepreneur, and Intentional Living Coach whose life and work are rooted in faith, purpose, creativity, service, and encouragement. Her mission is to encourage others to pursue their God-given purpose while pursuing her own, all for the glory of God.A Florida native, LaToya has built a diverse body of experience spanning military service, education, entrepreneurship, the arts, writing, and service to her family and community. Across the many expressions of LaToya’s life and work, encouragement has remained a constant. That same foundation is central to her work as an Intentional Living Coach.LaToya’s approach is grounded in Spirit-Led Coaching, allowing her faith and sensitivity to the leading of the Holy Spirit to inform how she creates space for meaningful reflection, discovery, and growth. She works with women who desire to pursue their goals and live with greater purpose, clarity, and intention. LaToya helps clients examine where they are, identify where they want to go, and recognize the pain points, patterns, habits, or barriers that may be contributing to feeling stuck, overwhelmed, or uncertain about their next steps.Her work as an Intentional Living Coach is one expression of a mission that remains at the foundation of who she is:To encourage others to pursue their God-given purpose, all for His glory.

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Men's Leadership & Development

The Sovereign Man

A community for men committed to strengthening how they live, lead, and grow.

Ready To Live With Greater Intention?

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PAUSE + PURPOSE™

A moment to pause. A space to reconnect.

TERMS & COACHING AGREEMENT

By purchasing, enrolling in, or participating in Purpose University coaching services or programs, clients acknowledge that coaching is a collaborative process and that results depend upon individual participation, decisions, actions, and circumstances. Purpose University does not guarantee specific personal, professional, financial, relational, or other outcomes.Fees, payment schedules, program duration, session frequency, and services included will be communicated before enrollment. Payment plans represent installment payments toward the total program investment and are subject to the applicable cancellation and payment policies.Clients agree to participate respectfully, provide accurate information relevant to the coaching relationship, maintain responsibility for their own decisions and actions, and communicate concerns that may affect the coaching relationship.Purpose University reserves the right to discontinue a coaching relationship when continued participation is inappropriate, unsafe, outside the scope of coaching, or when established expectations or boundaries are repeatedly violated. Any financial obligations or refunds in such circumstances will be addressed according to the applicable coaching agreement and policies.Enrollment in a coaching program may require acceptance of a separate coaching agreement containing additional terms specific to the service purchased. Where applicable, that agreement should be reviewed and accepted before coaching begins.Questions regarding these terms may be directed to

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CANCELLATION & RESCHEDULING

Purpose University values both the client’s time and the time reserved for its programs and services. Clients are asked to provide at least 24 hours’ notice when canceling or rescheduling a private appointment, including coaching sessions and discovery calls.Private appointments canceled or rescheduled with at least 24 hours’ notice may be rescheduled without penalty, subject to availability. Appointments canceled or rescheduled with less than 24 hours’ notice, as well as missed appointments or no-shows, may be considered used and are generally nonrefundable where payment applies. Exceptions may be considered for emergencies or extenuating circumstances at the discretion of Purpose University.PROGRAM COMMITMENTS + PAYMENT PLANSEnrollment in a fixed-term Purpose University program, package, or service represents a commitment to the full offering. Payment plans are provided as a method of paying the total investment and are not month-to-month memberships. Scheduled payments remain due even if a participant misses sessions or chooses not to complete the offering, except where otherwise agreed to in writing by Purpose University.Recurring memberships follow the cancellation and billing terms provided at enrollment. Canceling an individual appointment does not cancel a membership or program enrollment.GROUP SESSIONS + WORKSHOPS + EVENTSBecause group programs, workshops, and events follow a scheduled format, missed sessions are not individually rescheduled or refunded unless otherwise stated in the terms of the specific offering.CANCELLATIONS BY PURPOSE UNIVERSITYIf Purpose University must cancel a scheduled private appointment, reasonable efforts will be made to reschedule it so the client does not lose the appointment. If a group session, workshop, or event must be canceled, participants will be notified of the rescheduling arrangements or applicable credit or refund.Any different terms disclosed for a specific program or service will take precedence over this general policy.

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PRIVACY POLICY

Purpose University respects your privacy and is committed to responsibly handling the personal information you choose to provide through our website and services.INFORMATION WE COLLECTWe may collect your name, email address, phone number, scheduling information, coaching intake information, and other details you voluntarily provide when you contact us, schedule a session, join an interest list, submit an inquiry, enroll in a program, or otherwise interact with Purpose University.With your consent, we may also collect session recordings, transcripts, and AI-assisted notes as described below.HOW WE USE YOUR INFORMATIONInformation may be used to respond to inquiries, provide coaching services, manage appointments and program participation, process payments, communicate important service information, and improve our services.THIRD-PARTY PLATFORMS +SERVICE PROVIDERSPurpose University may use trusted third-party service providers to support website hosting, scheduling, payment processing, forms, email communication, video conferencing, and related business functions. These may include Calendly, Zoom, Google Meet, or other platforms selected to facilitate our programs and services.These providers may process information necessary to deliver their services. Information submitted through these platforms may also be subject to their privacy practices and terms.SESSION RECORDING & AI-ASSISTED NOTE-TAKINGWith your consent, Purpose University may record sessions or use AI-assisted note-taking tools to support accurate documentation, session summaries, and continuity of coaching.Before using either, we will identify the tool, explain its purpose, who can access the information, how long it will be retained, and whether the provider uses it to train AI models. We will request your consent before recording or AI-assisted note-taking begins.You may decline either or ask us to stop during a session without affecting your access to coaching services. Participation in a session does not by itself constitute consent. For group sessions, we will request consent from each participant before enabling these tools.Recordings, transcripts, and notes will be treated as confidential, with access limited to authorized individuals and service providers supporting these functions, except as otherwise disclosed to you or required by law. They will not be used for marketing, testimonials, or public content without separate, explicit permission.AI-generated notes may contain errors and will be reviewed before being relied upon.INFORMATION PROTECTIONPurpose University does not sell or rent your personal information. We take reasonable steps to protect information entrusted to us; however, no online system or electronic transmission can be guaranteed to be completely secure.QUESTIONS + REQUESTSYou may contact us with questions about your personal information, recording and note-taking practices, or this Privacy Policy. You may also request access to, correction of, or deletion of your personal information. We will review requests subject to applicable requirements and any necessary record-retention obligations.

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ETHICS & PROFESSIONAL STANDARDS

CLARITY • INTEGRITY • PROFESSIONAL PRACTICEAt Purpose University, we are committed to encouraging individuals to pursue their God-given purpose through intentional living, personal development, and purposeful leadership.Our coaching practices are grounded in faith, integrity, respect, accountability, and professional responsibility. We are guided by recognized professional coaching principles while maintaining our distinct commitment to encouraging personal growth and meaningful transformation.We believe coaching is a collaborative partnership built upon trust, personal responsibility, and a shared commitment to growth.1. INTEGRITY + TRANSPARENCYWe conduct ourselves with honesty, fairness, and transparency in all professional relationships.We communicate truthfully about our qualifications, services, and professional capabilities.
We do not misrepresent or guarantee specific results or outcomes.
We honor our commitments and communicate expectations clearly.Our Standard: Say what is true. Do what is right. Act with integrity.2. CLIENT RESPONSIBILITY + OWNERSHIPWe believe meaningful growth requires personal responsibility and intentional action.Clients remain responsible for their decisions, actions, and outcomes.
Coaching is a partnership that encourages independence rather than dependency.
We provide guidance, encouragement, reflection, and accountability while respecting each client’s right to make their own decisions.Our Standard: Encourage ownership. Support growth. Respect personal agency.3. CONFIDENTIALITY + TRUSTWe respect the privacy and confidentiality of individuals participating in our coaching services.We safeguard personal information and coaching discussions in accordance with applicable laws and our Privacy Policy.
We do not disclose identifiable client information without appropriate authorization, except where disclosure is legally required or otherwise permitted under established confidentiality exceptions.
Group coaching participants are expected to respect the privacy of others, although confidentiality among group participants cannot be absolutely guaranteed.Our Standard: Honor trust. Respect privacy. Protect confidentiality.4. PROFESSIONAL BOUNDARIESWe maintain appropriate professional boundaries in all coaching relationships.We establish clear roles and expectations.
We identify and appropriately address potential conflicts of interest.
We do not exploit clients financially, emotionally, personally, or professionally.Our Standard: Respect the relationship. Honor the responsibility.5. COMPETENCE + CONTINUOUS DEVELOPMENTWe are committed to responsible coaching practices and ongoing professional growth.We provide services within the scope of our training, experience, and competence.
We pursue continued learning and professional development.
We recognize when a client’s needs extend beyond our expertise and recommend qualified professionals when appropriate.Our Standard: Practice with competence. Continue to grow.6. SCOPE OF COACHING SERVICESPurpose University provides coaching, leadership development, and personal development services.Coaching is not a substitute for medical care, mental health treatment, legal representation, or individualized financial advice.Our coaches do not diagnose or treat medical or psychological conditions through coaching services. Clients are encouraged to seek qualified professional assistance when their needs fall outside the scope of coaching.Our Standard: Understand our role. Respect professional boundaries.7. ACCOUNTABILITY + CONSTRUCTIVE CHALLENGEWe believe meaningful growth requires awareness, intentional choices, and a willingness to take action.We encourage clients to examine beliefs, behaviors, and patterns that may be limiting their progress.
We provide constructive challenge with compassion, honesty, and respect.
We support accountability without shame, coercion, or humiliation.
We recognize that personal growth and progress may look different for each individual.Our Standard: Encourage growth. Challenge constructively.
Lead with respect.8. RESPECT + INDIVIDUAL DIGNITYWe recognize the inherent dignity and value of every individual.We respect differences in background, experience, beliefs, and personal circumstances.
We maintain a welcoming and respectful coaching environment.
We honor each client’s freedom to make personal decisions without coercion or undue influence.Our faith-centered foundation informs our values and approach while respecting each individual’s personal agency.Our Standard: Respect the individual. Encourage the person.9. CLEAR AGREEMENTS + & INFORMED PARTICIPATIONWe believe every coaching relationship should begin with clarity and mutual understanding.We communicate the nature, scope, structure, and cost of coaching services.
We explain relevant expectations, payment arrangements, cancellation policies, and participation requirements.
We provide access to applicable policies and coaching agreements before clients make financial commitments.Specific payment, refund, cancellation, and rescheduling terms are governed by the applicable coaching agreement and published policies.Our Standard: Communicate clearly. Establish understanding.
Honor agreements.10. LEADERSHIP BY EXAMPLEWe recognize that professional credibility requires an ongoing commitment to the principles we encourage in others.We strive to demonstrate integrity, humility, accountability, and consistency.
We remain committed to personal and professional growth.
We acknowledge our limitations and take responsibility for our conduct.
We seek to lead through service, character, and purposeful action.Our Standard: Live intentionally. Lead responsibly. Serve with integrity.⸻OUR COLLECTIVE COMMITMENTPurpose University brings together distinct coaching paths under one shared commitment to faith, purpose, integrity, and intentional growth.Through leadership development, personal development, and coaching, we seek to encourage individuals to grow in awareness, strengthen their character, pursue meaningful goals, and take intentional steps toward their God-given purpose.These standards guide the professional conduct of Purpose University coaches and representatives. Clients and group participants are also expected to uphold the applicable standards of respectful conduct and participation established in their coaching agreements.At Purpose University, our mission is to inspire, encourage, and uplift others as they pursue their God-given purpose. We are committed to empowering individuals to live intentionally, lead effectively, and move forward with conviction, clarity, and consistency—all for His glory.

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COACHING DISCLAIMER

Purpose University provides coaching, leadership development, personal development, educational, and faith-centered services designed to support clarity, personal growth, goal setting, intentional action, and accountability.Coaching is not psychotherapy, counseling, mental health treatment, medical care, legal advice, or financial advice and is not intended to diagnose, treat, or cure any mental or physical health condition. Clients remain responsible for their own decisions, actions, and results and are encouraged to seek an appropriately licensed professional when their needs fall outside the scope of coaching.Faith and Christian principles may be incorporated into coaching services as appropriate. Coaching is not a substitute for pastoral counseling, professional mental health care, or other licensed professional services.

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